from has been in marketing for over 15 years, but what truly sets her apart is how she’s built a strong online presence through a mix of experience, strategy, and meaningful networking.
Today, she runs a newsletter with over 50,000 subscribers and more than 400 paying members, and engagement is her #1 growth strategy.
She shares how she spends 2 hours every day on Substack to engage with people and build meaningful relationships:
30 minutes engaging—scrolling, replying to comments, and leaving thoughtful responses on Notes
The remaining time focused on content creation
Her balanced approach to collaboration and creativity also led her to be recommended by over 3,000 publications.
In this live interview, we also talked about:
How to find people to collaborate with by searching keywords, leaderboards, categories, and recommended publications
How to create credibility using blurbs in recommendations
How to increase your chances of getting recommended
Why people prefer joining paid communities over paying for content
Why Ana’s pricing strategy builds long-term growth
What Ana would do differently if she started her newsletter today
Bonus Recommendation from Ana about sponsorships:
“There are several ways in which you can definitely attract sponsorships.
One is knowing your numbers and having a great content.
Two, there are tools out there.
One platform I leverage and I highly recommend without sponsorship is Passionfroot.
You can create your media kit there and you can pitch to other brands and you don't have to do much research because it's all there.
I worked with them for a couple of years now and, it's a great tool to try.”
Feel free to check out our interview with Ana Calin to dive deeper into her newsletter journey:
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