📣 I analyzed 75K Substack Newsletters!

'Substack Landscape Report' is ready and free to read. Discover unique insights about paid subscription, active newsletters, publishing frequencies, subscriber numbers, Substack Notes and many more..

Newsletter Circle is your go-to source for building a successful newsletter business through a paid subscription.

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Hey everyone,

I’m thrilled to announce that “2024 Understanding The Substack Landscape Report” is ready and free to read!

This one-of-a-kind report provides valuable insights derived from an analysis of 75K Substack newsletters.

With this report, we aim to:

• Provide a clearer picture of the Substack landscape

• Explore newsletter operators’ behaviors

• Identify opportunities within the newsletter market

What you will explore in our report

• Number of active & inactive newsletters

• Number of new launches

• Subscriber ranges comparing paid, free and active newsletters

• Preference of publishing frequency comparing paid, free and active newsletters

• Average paid subscription prices across subscriber ranges

• Number of creators behind newsletters

• Usage of Substack Notes

• Usage of Substack Recommendations feature

• Most preferred social media channels by newsletter topics

I hope you find this report useful and that it sparks new ideas and opportunities for you.

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A Few Key Highlights from The Substack Landscape Report

Language Preference

87.2% of the newsletters are in English, which is the biggest group.

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Publishing Frequency

Monthly publishing is the most preferred frequency (24%) followed by weekly newsletters (21%)

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Paid Subscription

36% of the newsletters offer a paid plan, which makes up 27K newsletters.

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Active Newsletters

There are 41K active and 34K inactive newsletters.

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Average Paid Subscription Prices

Among 20K active newsletters that offer paid subscription, the average subscription prices are:

• Avg. Monthly Price: $10

• Avg. Yearly Price: $96

• Avg. Founding Price: $310

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Top 3 Newsletter Groups

When we look at subscriber range and publishing frequency together among, the top three largest groups:

• 1K-2.5K subscribers & weekly (15.1%)

• 1K-2.5K subscribers & multiple times a week (10.5%) 

• 1K-2.5K subscribers & monthly (9.8%)

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Substack Notes

56% of all newsletters shared at least one post on Substack Notes.

These are just the tip of the iceberg. Read the full report now to uncover all the insights.

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👉 Do you want to reach 3,800 newsletter operators & enthusiasts?

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Thanks for reading, and don’t hesitate to reply if you want to contact me.

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